Nitid media
A branded introduction for Nitid Media's video ad.
Introductory video
Brand
Motion Design, Branding
22.07.2025
The Goal
Nitid Media are a content creation, production and management company that needed animations and motion graphics to go along with their new brand. The style had to be modern, slick, reminiscent of tech start-up or Apple ads.
The Approach
The aesthetic draws inspiration from AI and tech startup branding, featuring vibrant gradients and a clean SF Pro typeface to convey modernity. The in-video text is smoothly animated, in addition to rotoscoping to add depth. Full-screen animations are used to create simple, sharp visuals that support the narrative. SFX and a soundtrack were also added to support the graphics, along with 3D camera movements to keep the audience engaged throughout. All animations and effects were done in Adobe After Effects.
